Searching for a specific article? Access every article since 1997 to find what you’re looking for.
By John Ryan The art of planned gift marketing can best be described as determining how to communicate with your donors in the most appropriate manner at the most opportune time. Popular communication methods include using print, digital, text and even video to show your donors how their gifts make an impact. Take the following …Read More
By Austin Chappell There has been a great deal of discussion about the Secure Act 2.0 and the potential impact that it will have on the nonprofit sector. To quickly recap: The Secure Act 2.0 raised the age for RMDs to age 73. For those born in 1960 or later, their RMD will begin at …Read More
“A year from now you will wish you had started today.” -Karen Lamb Endowments of all sizes experienced negative returns through the end of 2022, and it looks like this trend may continue. Endowments with less than $25 million in assets have been hit the hardest, with losses in excess of 11.5%. Larger endowments are …Read More
From August 1972 Give & Take: “A donor usually considers a current gift to your institution as a cash outlay now. To make a deferred gift, a person decides to give at some future date, either a number of years from now or at death. A deferred gift is a present decision to make a …Read More
By Ashley McHugh “Every great love starts with a great story … ” ― Nicholas Sparks, “The Notebook” If you haven’t read “The Notebook,” you may have seen the movie. I’ll confess I’ve done both … more than a few times. It’s a compelling story told in an engaging way. Good storytelling can …Read More
By Julie Schuldner, MBA, CFRE When President Biden signed the Consolidated Appropriations Act, 2023 into law on Dec. 29, 2022, most nonprofit organizations were laser-focused on year-end giving. Now with a new year underway, many are taking a closer look at the details and how the changes can impact their fundraising. Contained in the legislation …Read More
Sunday, March 12, is the day we once again “Spring Forward” and must get used to waking up an hour earlier. Even though many agree this practice of adjusting the time schedule is outdated—even antiquated—we have yet to banish it altogether. For strategic-minded leaders, this biannual event is a good reminder to schedule some time …Read More
2023 is a big year for Sharpe Group. This year, the company celebrates its 60th anniversary. The world—including the charitable sector—has changed a great deal in the last six decades. At Sharpe, we are excited to celebrate by taking a trip down memory lane led by the one and only Barlow Mann, Sharpe Group’s general …Read More
Austin Chappell brings his fundraising experience to the Sharpe consulting team to enhance the fundraising capabilities of various nonprofit organizations. He has seen first-hand the impact transformational gifts can have on an organization’s work and mission and on the donors who support them. Austin is a north Texas native. He and his wife, Kacea, live …Read More
No doubt about it, many fundraisers have experienced another difficult year. This follows a challenging 2021, in which Giving USA found an overall dip in inflation-adjusted giving compared to 2020. Instead of following the one-size-fits-all strategy of donor engagement, take the time to consider which methods will work best for soliciting small, medium and larger …Read More