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Once again, there have been dire predictions for charitable giving after Giving USA published their 2024 findings showing inflation-adjusted giving fell in 2023. The way charities fare in tough times depends on several things, particularly their reaction to the first signs of a recession. Inexperienced decision-makers may understandably err on the side of caution and …Read More
Who Said Numbers Have to Be Boring? Announcing the 2025 planned giving pocket guides available on demand. 2025 Federal Tax Pocket Guide Features relevant financial and tax information, including current charts and other figures, and can serve as a quick reference for advisors and donors when preparing taxes or planning gifts. It’s an ideal planning …Read More
There is an old saying that “the more things change, the more they remain the same.” After several years of surprises and unexpected (and tragic) events, it appears that 2025 will have its own share of uncertainty: terror attacks, volatile weather conditions and political, tax and economic changes. It may be worthwhile to consider another …Read More
Have you ever been told that marketing planned giving will negatively impact current giving? The academic research by Dr. Russell James and others indicates the opposite is true and that planned giving donors continue to make and even increase their current giving. History also indicates that planned gifts are especially important during times of economic …Read More
With the state of the economy, recent tax law and other legislative changes, ongoing conflicts overseas, the outcome of local and national elections and other factors, Americans will likely be reevaluating where they will focus their charitable giving in the future. In some cases, donors may be newly drawn to your organization’s mission—or they may …Read More
With the new year fast approaching and bringing a new administration to the White House, there are a lot of questions about what that will mean for the nonprofit sector. We can all agree that change is inevitable, so it’s more important than ever to focus on what has been proven to work for gift …Read More
An important part of a fundraiser’s job is knowing how to ask for a gift. I find it’s best to break the process down into actionable “before, during and after” steps: Before 1. Do your internal research (CRM, talk with those who know your donor, check their giving history) and external research (Search Google and …Read More
The income and estate tax landscapes could look vastly different after next year because provisions in the Tax Cuts and Jobs Act of 2017 (TCJA) are set to expire at the end of 2025. Unless action is taken in Washington, here are some of the scheduled changes: The individual income tax rates—currently 10%, 12%, …Read More
Shauna Scherer, MPA, CFRE®, is a certified fundraising executive and senior vice president for advancement at Population Connection and Population Connection Action Fund in Washington, DC, where she oversees all fundraising initiatives. Sharpe Insights: How long have you worked for Population Connection? What is your other work experience? Shauna: I began my journey with Population …Read More
Your organization’s gift planning website should be simple, clear and easy for older individuals (i.e., your best gift planning prospects) to use. When designing your site, the physical challenges your 65+ audience could be facing, such as a decline in vision, arthritic joints, hearing loss, reduced short-term memory and poor eye-hand coordination, should be considered. …Read More